All around you, there are people - some are selling you things, some are selling you ideas; some are selling you a way of life or a set of political opinions, and some are allowing you to look around and draw THEIR conclusions about your life, appearances, right and wrong and far more subtle, complex things.

Every salesman, every politician, every fashion guru and all the people in the background who subtly manipulate the and engineer the ever flowing tides of human awareness in the western world, are using techniques of language and communication , some of which owe their origins to the ancient Greeks - to Plato and Socrates, others of which can be traced back at least 10,500 years. These techniques are being developed and refined all the time.

If you think you live in a democracy, think again. 

If you think you know what is beautiful, what is sexy, what is right or wrong.

If you think there is one single aspect of your thoughts, feelings,
emotions , ideas or ideals that is not influenced by factors
outside of yourself and beyond your awareness, think again.

This course is not simply for anyone who wants to be a therapist. It is for anyone in any walk of life who might be able to see an ethical use for truly powerful communication and the arts and skills of persuasion on a level you had no idea existed.  This is the red pill - this is a key to the Matrix.  If you aren't using these tools you are being used by them.  Hypnotherapists and Neuro Linguistic Programmers act under a strict code of ethics.  You seen a code of ethics for politicians around here anywhere?

 

We cannot teach you everything but we can
show you the matrix.

What you do with it is up to you, Neo......

Dr Robert Cialdini's Influence Framework - six major principles for eliciting compliance behaviour -  these elements all operate outside of conscious awareness and that is what makes them compelling:

 If someone gives you something for nothing, you feel obligated. People will do a lot to be rid of that feeling - buy one get one free. Have a free sample - no obligation.....We're going to reduce Your tax bill...{ahem!] We're here to serve You, the public! ....Pro Bono Publico!

After making an initial commitment, people are much more inclined to agree to things that are in line with their initial commitment.  [this is sneaky.. "you do want to change, don't you? - no one said anything about how, YET.

Do you think it would be a good thing to end war? would you be in favour of ending terrorism? do you think it would be a good idea to stop unpredictable, impulsive people form controlling weapons of mass destruction? Don't you think that it is evil to control and manipulate a weaker country against their will? To use your own power to make others do what you want? Good! sign here!  You're on the first ship in the fleet to invade America.

This really ties in nicely with the theory of social compliance - people like to fit in, they like to be liked and they can be helped to argue in favour of completely illogical things once they have agreed to one seemingly reasonable thing.

 

Want a living example?

In the UK, we had the best educational system, the best health care system in the world, and it was free.

We also had a communications system, a steel industry, a coal industry a power industry and others that were nationalised - they were run by the civil service effectively, and all the billions of pounds of profit each year went into the treasury - it paid for education, it paid for health, it paid for pensions, and could have - would have gone one doing so forever.

Someone sold off all those industries - and the people thought it was great; she became one of the longest running prime ministers we have ever had......Wheeeeee! Pro Bono Publico!

Social Proof -

Social proof is used to generate compliance by showing or telling that lots of others are already doing it - whatever "it" is.  Go to a big social function, and watch people checking to make sure they fit in - no one wants to be the first to eat, or step onto the dance floor etc.

That's three, and Dr Cialdini is only one of many. There is plenty more - this is the tip of the iceberg.

 

So you coming or what?